There are problems with iOS, but with a bit of imagination, I can see those issues being the result of situations I’ve struggled through on previous projects of my own. The aesthetics will be refined in time, as they always are, but it’s worth nothing that it’s always easier to take something that’s pushed too far and make it more tame than to do the opposite. I’m not a fan of how iOS looks right now, but I have hope for its future. iOS has one thing that can’t be denied: it lacks nuance, but it has courage.
iOS 7 felt disjointed and rushed but I still found appreciation in their decision. Hell it took years for Android to look the way it does and that still isn’t 100%.
Are you “Born Mobile?” Do you feel the world at your fingertips every time you snap a photo with your smartphone and instantly share it with anyone? If you’re unfamiliar with the term, it was the theme of Qualcomm’s keynote for CES 2013. It was an interesting presentation to say the least, but one that seemed strangely similar to Samsung’s recent keynote for the Galaxy S IV. Though the Samsung presentation is well over a week old, I don’t want to focus on the event itself but more so the theme of substance VS spectacle. Now before I get into the bulk of my topic I want us to do a little exercise below…
I have two videos I’d like you to play. Now I want you to watch the first video for only 3 minutes. When you reach the 3 minute mark, pause the video.
Next, I want you to watch second video for 3 minutes as well.
I can stop there (and if you dont want to continue this exercise, I understand) but if you’re willing to do a little more, I promise you the outcome will be worth it…
Next, I want you to play the first video again but skip all the way to the 10 minute mark. I want you to only watch about 30 seconds worth of footage. Afterwards, skip to the 20 minute mark and watch that for only 30 seconds. Skip to the 30 minute mark, and finally the 40 minute mark, ensuring you are only watching 30 seconds worth of footage. Repeat this procedure for the second video after you’ve reached the 40 minute mark on the first video.
If you managed to do this properly you clearly would have seen that in roughly 30 second intervals, how dull but concise the Apple Keynote is, as opposed to the fucking circus Samsung had to offer.
Now, before you call foul on my observation of the Samsung event, I do want to address that the Apple presentation is two hours long and the Foo Fighters perform at the end of the Keynote. I do give credit to Samsung for keeping the show 50 minutes long and not throwing an artist on stage in a somewhat random fashion. However, the Apple keynote does announce the new iPod, the new iTunes and iOS6 so I can still argue the time, and the Foo Fighters playing music after discussing iTunes and the iPod is actually appropriate and 10,000 times better than virtually chatting with Cee-Lo about NOTHING, discussing a feature that Jessica Alba doesn’t seem to actually use, or hiring Alicia Keys as a Global Creative Director for no real reason.
The point I want to make is how unnecissary this rediculous showmanship can be. It’s a bunch of garbage an executive thinks is hilarious, smart, or cool without really understanding the audience. When you have seats filled with people looking to watch your presentation, this is who you are pandering your garbage to: fans of your products, technology enthusiasts, journalists, shareholders, and competitors. A bunch of women dancing to a song while waving phones around is for who exactly? I’m not trying to whitewash the the Samsung presentation as useless, because in this context, the dancing shows off the Group Play feature in the S IV, but there is something freakishly sexist about this segment if you ever spared the time to continue watching it. Apple does not do this, and yet a decent percentage of general consumers still take time to watch an Apple presentation without the use of a tapdancing child to keep their attention.
This reminds me so much of the, “less is more” concept I was introduced while taking graphic design classes. There is no need to clutter a site, a magazine, or a presentation with things that people are ultimately still going to ignore. So let the product or service to the talking. Allow your faith in the software or hardware you’re showing off be the star of the show. Apple seems to be the company to beat when it comes to these keynotes, but all they have is a remote clicker, a Mac, a projector, and hype videos. It’s not that hard to beat, but compare that to a celebrity who has no business at an electronic convention, and a tweet choir, then by default, Apple will always win.
I guess this means I was not Born Moblie, because I cant eat the bullshit a company is so desperately trying to feed me whenever a new product is announced.
I don’t like watching television. I never have, and I never will. To me, nothing is more archaic than a television program airing in x-station at x-time. I don’t do anything important for a living, but my time is still my time. The idea of adjusting my own schedule to watch television goes against my very nature of acting like a petulant child. I understand that my rant is pathetic and unwarranted, but I do enjoy watching something when I am mentally prepared to dedicate my schedule for it. Nothing is more satisfying to me than to open up my iPad about an hour before going to bed to enjoy and episode of Parks and Recreation, or Do*cough*-ton Abbe*cough*. That being said, it seems as if there will not be a solution to how we consume television until networks start falling apart and more consumers adopt the idea of online content consumption. With the rise of services like Netflix, Hulu, Crunchyroll, and I guess Amazon, I have found little to no reason to ever really go out of my way to view something as it airs. As long as more of us exist, networks will have no choice but to conform to this change.
I don’t believe it’s a surprise to most people (who know me) that I have a fixation with technology. As I’ve been between jobs for a almost a year, I have found myself slowing down my needless reason for purchasing the latest and greatest devices as they make their way through store shelves. What’s beautiful about not really having these gadgets is – nothing. I hate it. I wanted to go through some big shpeal about how unemployment has taught me humility, and that I’m a better person for it, but no. I want an ipad Mini, I want my Pebble watch to ship right now, I want to finally jump on the iPhone camp and gift my wife with one as well. I want a really good Macro lens, a soft box, an expensive tripod, a powerful computer for Sim City 5, and a wireless Intuos tablet. Someone give me these things.
To make a paperless government work, “you would need a paradigm shift,” Hillman says. “You have entire departments — the fire department, the Department of Revenue — that run with their paper. This is how they do things. So when you shift to a paperless government, you have major staffing changes. You have people saying, ‘Well this is not how we do this.’ So that’s going to be the biggest hangup.”
But it may be more than a mere hangup.
It’s going to be hell and a half, but I plan on slowly implementing this paradigm shift when I begin working for the city of Chicago in the coming weeks. Although I might be 68 by the time I see my dream realized.
hunebe asked: The kindle paperwhite is not backlit. Light wont pass through e-ink displays. It is front lit. The excuse for not having a front lit one earlier is because the had to design a way to evenly distribute the light. They put led lights at the bottom and developed a screen that spreads the light kind of like fiber optics do. A novel approach. It is nothing like a backlit PDA.
*Mind blown* I have yet to play with one yet so I was unable to see the process for myself (but I guess that’s no excuse for not looking into it a little further). None the less I’m grateful for the insight. One of my biggest fears about sharing my opinion on technology is the possibility of not having 100% accurate information - but then the alternative would be to not get to learn something in the event I have misinformation.
Seriously though, I cant thank you enough for this!
You know something, I really don’t like my phone. I’ve owned a Samsung Galaxy S III for all of a few months and to be quite honest, it’s slowly becoming a phone that I tolerate. To this day, Android is and will most likely remain my favorite phone operating system. The thought of jumping into iOS never really appealed to me, but I found myself longing for an iPhone for the sake of its hardware and application ecosystem (my essential Google applications not withstanding). It seems as if I can only really achieve good enough status in the phones I manage to get my hands on. The iPhone feels good enough when I’m flipping between applications, my GSIII feels like it’s good enough when I’m playing with the hardware and fishing around for a good Tweetbot alternative. The skinning of Android is my greatest pet-peeve, and although Cyanogen 10 has made me happy to use my device, it still feels weird. It doesn’t feel solid - partly due to the service issues I run into while using Sprint in Chicago and the other for clearly running a rom on my device that has its hiccups every now and then. To be honest, I would be a much happier Android user on T-Mobile, but this whole Spint-CDMA-thing is becoming a little taxing for me. One thing’s for sure, I may transition into the iPhone if I continue on Sprint because there is no room for a Nexus device on a carrier that does not quite fall inline with Google’s “open” mentality (even if Spint is the lesser of two evils in the US CDMA world).
I don’t think I’ll ever have the ideal smartphone for my needs. As long as companies are going to have digital cock fights over which applications they need to have on their devices, the consumer will always be an afterthought. I do agree with the need of an alternate maps application for iOS, but not in the manner in which it was handled (nor the inability to set default applications in iOS altogether - but that’s another story). So here’s hoping that the competition will challenge Apple and Google to develop better products and services. Who knows, it might even be Microsoft, if they can produce a compelling enough story to convince developers to make applications for Windows Phone —- which will never happen, but one can dream. Either way my money is not on RIM if this video is any indication…